early majority

early majority
early majority early majority majority1

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early majority UK US noun [S]
MARKETING the group of people who begin buying a new product or service after waiting to see if the people who have already bought it are satisfied with it: »

We are aiming this product at the early majority, not the early adopters.

WORKPLACE the group of people in a company who are the first to use a new method or system after it has been tested
Compare EARLY ADOPTER(Cf. ↑early adopter), LAGGARD(Cf. ↑laggard), LATE MAJORITY(Cf. ↑late majority)

Financial and business terms. 2012.

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